Privacy policy

Privacy Policy

Last Updated: January 24, 2025

This Privacy Policy describes how PureXLabs (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit, create an account, place an order, contact us, or make a purchase through our website, referred to as the “Site.”

By using our Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Personal Information You Provide

We may collect personal information you provide directly to us, including:

  • Full name
  • Email address
  • Billing address
  • Shipping address
  • Phone number
  • Account information
  • Order and purchase details
  • Customer support communications
  • Compliance acknowledgements
  • Research-use confirmations
  • Any information submitted through forms, checkout, email, SMS, or customer support

Automatically Collected Information

We automatically collect certain information through Shopify, analytics tools, cookies, pixels, and similar technologies, including:

  • IP address
  • Browser type
  • Device information
  • Pages viewed
  • Interaction data
  • Referral sources
  • Location-related data based on IP address
  • Website usage and performance data

2. Payment Information

We do not directly store or process full payment-related information such as credit card numbers, debit card numbers, or banking details.

Payments are handled by third-party payment processors, payment gateways, invoicing platforms, or approved payment providers. These providers process payment data in accordance with their own privacy policies and security practices.

Where manual payment methods, payment links, invoices, bank transfers, Cash App, Zelle, Venmo, or other approved alternatives are offered, information may be processed by the applicable third-party provider.

3. How We Use Your Information

We may use your information to:

  • Process and fulfill orders
  • Verify payment and billing details
  • Provide customer support
  • Send transactional communications
  • Send order confirmations, invoices, shipping updates, and service messages
  • Review compliance and research-use acknowledgements
  • Prevent fraud, chargebacks, abuse, and unauthorized activity
  • Improve website functionality and user experience
  • Analyze website traffic and performance
  • Conduct marketing, remarketing, and advertising campaigns
  • Comply with applicable legal, regulatory, carrier, payment processor, and business requirements
  • Enforce our Terms and Conditions, Shipping Policy, No Refund Policy, Indemnity Waiver, and other policies

4. Marketing & Communications

We may send marketing emails or promotional messages if you have opted in or where permitted by law.

You may unsubscribe at any time using the unsubscribe link included in our emails or by contacting us.

Even if you opt out of marketing communications, you may still receive transactional or service-related messages, including order confirmations, payment notices, shipping updates, account notices, compliance notices, and customer support responses.

5. Analytics & Third-Party Services

We may use third-party platforms and services to operate, analyze, advertise, and improve our Site, including but not limited to:

  • Shopify
  • Shopify Analytics
  • Google Analytics 4
  • Google Ads
  • Meta Ads, including Facebook and Instagram
  • Microsoft Clarity
  • Shopify Email
  • Email and SMS marketing platforms
  • Fraud-prevention tools
  • Payment processors
  • Shipping carriers
  • Customer support tools

These services may collect information using cookies, pixels, tags, scripts, and similar tracking technologies in accordance with their own privacy policies.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality
  • Remember preferences
  • Keep items in your cart
  • Analyze traffic and website performance
  • Improve user experience
  • Support fraud prevention and security
  • Support marketing, advertising, and remarketing efforts

You can control cookies through your browser settings. However, disabling cookies may affect site functionality and prevent certain features from working properly.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Customer data may be retained for order records, compliance review, fraud prevention, chargeback defense, tax purposes, legal obligations, customer support, and business recordkeeping.

Customer data is stored until you request account or data deletion, or until it is no longer required for legal, compliance, fraud-prevention, or business purposes.

8. Your Privacy Rights

Subject to applicable laws, you may have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Opt out of marketing communications
  • Request a copy of your data
  • Restrict or object to certain processing
  • Withdraw consent where processing is based on consent

To exercise your privacy rights, please contact us using the contact information below.

We may need to verify your identity before processing certain privacy requests.

9. Data Security

We take reasonable administrative, technical, and physical measures to help protect your personal information.

Our website is hosted through Shopify, which provides security protections for hosted ecommerce websites. We may also use third-party tools and processors that provide additional security, fraud-prevention, and payment-processing protections.

However, no method of data transmission, payment processing, or electronic storage is completely secure. We cannot guarantee absolute security.

10. Children’s Privacy

Our website is not intended for individuals under the age of 21.

We do not knowingly collect personal information from minors. If we become aware that we have collected personal information from a minor, we may delete that information and restrict access to the Site.

11. International Users

If you access our website from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where Shopify, our service providers, or our business operations are located.

By using the Site, you understand that your information may be processed outside your country of residence, where privacy laws may differ from those in your jurisdiction.

12. Research Use and Compliance Records

Because PureXLabs products are sold for Research Use Only, we may collect and retain certain information related to compliance, eligibility, order review, research-use acknowledgements, account screening, and prohibited-use prevention.

This may include acknowledgements made at checkout, account information, customer communications, order notes, verification information, and records related to fraud prevention, chargeback disputes, or compliance review.

We may retain this information as needed to enforce our policies, respond to disputes, comply with legal obligations, and protect PureXLabs, customers, service providers, and third parties.

13. Sharing Your Information

We may share your personal information with third parties when necessary to operate our business, provide services, fulfill orders, process payments, prevent fraud, comply with legal obligations, or enforce our policies.

This may include sharing information with:

  • Shopify
  • Payment processors
  • Shipping carriers
  • Fraud-prevention providers
  • Email and SMS service providers
  • Analytics and advertising platforms
  • Customer support providers
  • Legal, tax, accounting, or compliance advisors
  • Government agencies, regulators, courts, or law enforcement when required or permitted by law

We do not sell your personal information for money.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The “Last Updated” date will be revised when changes are made. Continued use of the Site after an updated Privacy Policy is posted constitutes acceptance of the updated policy.

15. Business Information & Contact Details

This website is owned and operated by PureXLabs.

For privacy questions or requests, contact us at:

Email: info@purexlabs.io

Products are sold for research use only and are not for human or animal consumption.